Do you sell products online

or have a website that your customers go to for your business? Of course you do! This blog post is for you. Whether you’re getting a website built for the first time or doing a website redesign, you must ensure that your website is effective in converting visitors into sales. As much as web design aesthetics are important, the main goal of your website is to have a beautiful design that “sells”.

Important Website Elements
Your website will most likely be the first major means of communication for your leads. It’s crucial that it is designed to make their experience fluid and pleasing. Good web design involves more than just the visual aspects. You always want to make sure that key information is easy to find, and your copy is easy to read and understand. When you combine user interface, professional graphics and images, design layout and appropriate typefaces, these are the elements that boost your target conversion.

Keep Your Visitors’ Focused
Good SEO will attract your visitors, good visual design will draw them in and good content will keep them engaged and focused. You want your website to guide your visitors, instead of having them struggle through website navigation, looking for information that should easily be accessible. Once your visitors are focused and engaged, they’ll most likely desire to do business with you.

Organize Your Design Content
Clutter-free design and straight-to-the-point copy are the best ways to go when building or redesigning your website. Don’t confuse your visitors with too many options and with an overload of redundant information. Remove unnecessary links and information that may distract them from taking the action you want them to take. Keep it simple!

When it comes to increasing your conversions, create a plan. Write short-term and long-term objectives for your website. Make sure your vision is clear, this way when you approach your web developer, they can use their skills to help bring it to life online. We understand the importance of effective design layout and structure, calls to action, intake forms, value propositions and more. Contact us for a free consultation.
 
 

This is the #1 question

we are asked on a daily basis, and, unlike a lot of other web design companies, we actually have website packages. We’re purposely transparent with our web design fees because we hate blindly shopping. However, there are still a variety of factors that can change the cost of your website.

Required Website Features & Components
It still fascinates us that many people assume it’s quite easy to build a simple-looking website. People fill out an online intake form completely unaware of how much time and coding it took to ensure that basic-looking form operates correctly. We kindly ask that you do not assume that your web design requirements are simple, or should be less than the design fees that are listed on a web design agency site. Custom development that involves unique design and functionality components can increase the website building time by a lot. Outside of the layout, copy and graphics that are implemented into your design, any additional requests that are unique to your web design project and fall outside of a package that is offered will increase your cost. Kinda like when you want to put extra bacon on that kobe beef burger – no, that’s just us?

Web Design Quality
Nowadays, anyone can build a website with Wix or Squarespace, but it’ll take hundreds of hours and lots of frustration with various phases of trial and error. One can even hire a developer overseas on Fiverr and get a website built for only $100, but as cliché as it sounds: you get what you pay for. A quality website will cost more than a pretty penny, and even though everyone wishes to save money, it just depends on whether you want a McDonald’s Cheeseburger or a Fullblood Wagyu Filet Mignon Steak – Mmmmm steak, can you tell we’re not vegetarians?

Investing the right amount of money into your business’ web design project, by selecting a reputable professional to build it, will allow for enhanced user experience, responsive web design, great design aesthetics and correct functionality. Stick with the professionals!

If you’re lacking on funds, your best bet is to pull out that piggy bank that Grandma gave you, and start stashing some coins. If you already have your domain name purchased, forward it to your Facebook business page until you’ve saved up enough money. Whatever you do, don’t go the cheap route, your business deserves better – invest in a professionally built website!
 
 

half of our clients have horror stories about shady web developers they’ve worked with in the past. From having their websites held hostage as a ploy to milking them for more money, to losing rightful access to their sites entirely, or to having a malfunctioning and non-operable website delivered after paying full price… We’ve heard it all, and it’s heartbreaking, but greedy and malicious people exist in all industries. So, we want to offer some tips on how you can find the right web design company and protect your digital purchase.

Choosing a web developer/web designer can be challenging when you don’t know precisely what you’re looking for; and in an online industry where freelancers and digital marketing companies of all skill levels and backgrounds exist, this is where one can become intensely overwhelmed.

Pick a Specialist
Many freelance web designers give the impression that they can do it all when the reality is that most digital marketing designers are either experts in graphic design or web development. As much as these fields are in relation to one another, it can be rare to find someone who is an expert in both. Depending on how intricate your web design needs are, you may want to consider going with a web design agency that has a team of both graphic designers and web developers to balance the workload.

View Their Portfolio
If a web design company is lacking an online portfolio, or even worse, a website, run for the hills. A web design portfolio is a great way to verify the quality, style and type of work you can expect to receive. Ensure that their portfolio pieces are truly their designs by visiting the live website and checking out the footer of each website (typically, the footer will state who the web design is by, if the owner of the website allows for it).

Go With Web Maintenance
You should definitely consider selecting a web design company that offers maintenance packages. This will ensure that your website remains up to date for security reasons, and allows your website to stay fresh with content updates – something you may consider easy to do by yourself at first, but that could easily become time-consuming and frustrating as you balance it with the upkeep of your actual business operations. A web developer that offers monthly web maintenance packages, removes the anxiety that comes with the risk of potentially losing your website to hackers, or incorrectly updating your site and having it go offline due to your lack of inexperience. Leave it to the experts, and don’t choose a web developer that just leaves you high and dry to maintain updates once they deliver your website.

Speak and/or Meet Up
Once you have your list of web design companies to select from, get in contact with them directly. This will confirm whether or not their communication styles are compatible with yours, and it will give you the opportunity to see how they handle client relationships. If you’re able to, meet up with them and feel their vibe. Assess whether they see you as just another number in their portfolio, or if they’re genuinely passionate about helping you build your brand. Gauge how much they’re trying to upsell you. If they’re trying to get you to purchase unnecessary features and services, consider going somewhere else.

An even easier solution to finding a web design company is by selecting us, Digital DressUp, but, of course, we’re just a teeny bit biased. We’re a small but compassionate team; we’ll never sell you services we know you don’t need, and we truly care about making you shine online, all while keeping you within your desired budget. We respect your small business because we get it, we’re a small business too!